Orange is the new black with The European Art of Taste

Healthy, fresh and tasty, orange goes well with everything and is perfect to eat at any 6me. To celebrate the versatility of the queen of winter, the new video in the “Postcards from Europe” series is online.

Beijing, January 2025 – Continuing the Postcards from Europe series of The European Art of Taste: Fruit and Veg Masterpieces project, the second installment is dedicated to the orange: the undisputed star of winter and of European tables with the aim of extolling its benefits, versatility and reiterating its importance within a balanced diet.
It is a typical winter fruit, although some varieties manage to bear fruit until early summer. With its bright orange and balanced sweet-sour flavor, the orange is the ideal fruit to accompany us in any recipe and at any time of day. It is no coincidence that it can be said that “orange is the new black” of food choices: like the color that goes with everything, orange is a perfect match for every type of cuisine, from breakfast to dessert to the most sophisticated gourmet dishes.
“An orange in the morning is gold, in the afternoon it is silver, and in the evening it is lead,” so states an old Italian proverb that calls for consuming this fruit especially in the morning. But what does the science say? According to the Italian Istituto Superiore di Sanità (ISS), oranges provide benefits at all times of the day, thanks to their extraordinary nutritional proper4es. In the morning, their rich vitamin C content helps fight fatigue and strengthen the immune system, making them a valuable ally for starting the day with energy. In the afternoon, an orange can turn into a refreshing and satisfying snack, perfect for breaking hunger without weighing you down and keeping your caloric intake under control. And in the evening? Consuming an orange for dessert is an excellent choice to satisfy the craving for sweetness without giving in to refined sugars.
Orange has no timetable, whether it is in the morning, afternoon or evening, this amazing fruit fits perfectly into any recipe.
Press Office:
Renato Pagani Renato.pagani@secnewgate.it – + 39 335 6939561 Giorgia Rizzi giorgia.rizzi@secnewgate.it

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