At the heart of nature lies a great li0le masterpiece: the kiwi. It is not just a fruit, but a true universal symbol of regeneration and vitality, an icon that crosses cultures and traditions, bringing freshness and creativity all the way to the kitchen.
Beijing, January 2025 – The new “Postcards from Europe” video dedicated to the kiwi is online, a small journey that tells the values of this extraordinary fruit through some photographic shots of the Mediterranean reality. Thus The European project The European Art of Taste wants to enhance the peculiarities of this fruit, a symbol of European excellence but not only!
From the bright green of its pulp, which recalls the strength of chlorophyll and the energy of nature, a message of rebirth and harmony emerges. In Chinese culture, from which the kiwi draws its origins, this color represents spring awakening, the life force that permeates the earth and the universe. For the Maori, people of New Zealand, the green of the kiwi evokes a deep connection to the earth and spirituality, a celebration of life being renewed. And in Christian traditions and yoga practices, green symbolizes hope, love, and regeneration, making the kiwi an emblem of balance and well-being in and out of the kitchen.
The video reveals the kiwi in all its essence, showing it as an ambassador of vitality and a protagonist in the kitchen. Each scene captures the vibrancy of its color, the freshness of its taste, and its ability to enrich any dish. In the kitchen, the kiwi brings this energy with it, turning every dish into a celebration of flavor and creativity. Sweet and slightly tart, it is a versatile ally that lends itself to innovative recipes, from energizing smoothies to gourmet salads and refined desserts. But it doesn’t stop there: the kiwi is also a wellness powerhouse, rich in vitamin C, antioxidants and fiber, a fruit that nourishes body and soul.
Be inspired by the kiwi: a fruit that is not just food, but an invitation to rediscover vitality, creativity, and connection with our surroundings. Check out the video and be transported on a short journey that celebrates the kiwi as a symbol of life and regeneration, a small masterpiece to bring to the table every day.
