The land of art sunshine and great food

1.2 million hectares of fruit and vegetables cultivated
17% of which organic
3.64 million tonnes of fruit and vegetables exported,
with a value of 4.59 million euro.

Thanks to its unique climate and environmental conditions, Italy – together with Spain – is the leading fruit and vegetable producing country in Europe.

Insights 2019

830,000 people involved
10 million people reached on Weibo
2 million on Facebook
1.5 million on Instagram
5 trade fairs
57 days of meetings with buyers.

Participating companies

Europe has always pursued a strict policy when it comes to consumer protection and food quality
protection which, for fresh and processed fruit and vegetables, concerns production methods, the
use of synthetic chemicals and production sustainability.